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Rolls-Royce has opened a new showroom at Qatar’s exclusive address, the Pearl Island in Doha.

The luxury automotive manufacturer celebrated the occasion on the man- made island, located offshore of the Arabian Peninsula, with an event that included prominent members of the Qatari business community.

The event was marked by the unveiling of the new Ghost, the latest addition to the Rolls-Royce model range which was making its debut in Qatar.

Tom Purves, CEO, Rolls-Royce Motor Cars, said: “Having seen the development of The Pearl Qatar over recent months I am convinced that it is the ideal environment to house the pinnacle of luxury in the automotive market. Our presence on this exclusive venue reinforces the strategic importance of Qatar and the Middle East region to the future growth of Rolls-Royce.”

Omar Alfardan, president of Alfardan Automobiles and Rolls-Royce Motor Cars Doha, said: “The opening of our new showroom on one of the most luxurious islands in the world demonstrates our commitment to consistently investing in the Rolls-Royce brand. Our unique facility on the Pearl Qatar sets us apart and will cement our iconic status in Qatar’s automotive market.”

He added: “We are extremely optimistic about the success of Rolls-Royce Motor Cars new model, the Ghost, in Qatar. The launch of the Ghost will further strengthen our position as Qatar’s leading luxury automotive dealer.”

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