A buyer's guide to how we work
The unique way to get the best price for your new car. Guaranteed.
What if there was a way to get all car dealers together and have them compete against each other to give you the lowest possible price on a new car? Well you can with Auto eBid.
We started Auto eBid back in 2003 to do exactly that, because no matter how hard we negotiated, we felt that we never got the best deal on a new car. Driving away from the showroom with the feeling that we could have got a better price always took away some of the pleasure of buying a new car.

Take the hassle out of haggling
Get the best deal on your new car, without the hassle of trawling through websites or spending hours in dealerships. Car showrooms can be intimidating, and haggling on the forecourt is uncomfortable, but with Auto eBid you can remain anonymous while the negotiating is done for you. Use our website to build the car you want and we'll tell you the lowest price that we know that car can be bought for. Once you're happy with the price, we will contact the relevant dealers from our database of 3,000+, and they will bid against each other, driving down the cost of the car you want.
Since 2003, thousands of customers have saved millions of pounds buying their new car this way.
Everyone's a winner with Auto eBid.
Auto eBid receives NO sales commission from any of our registered dealers - so we're on your side all the way.
Specify your new car, then name your price.
Build your perfect car to your exact specification using our online tool. As you add each option its price will be shown on screen, together with the Auto eBid discounted price. Once you have seen the lowest price we can offer on your car, there's even an opportunity for you to name the price you want to pay! The lowest price you pay includes all our costs, 12 months' road tax, delivery to your home (not including N Ireland), VAT, the manufacturer's full warranty, breakdown cover and delivery.
You tell us that you are ready to commit to buy by pre-authorising your credit card with our fee (click here to see our Fee Structure), having specified the duration of the auction (between 2 and 10 days).
Car dealers like Auto eBid as it provides them with a nationwide rather than just a local market. For the Auto eBid customer, the service benefits include:
- Better availability as all Auto eBid cars are sourced nationally
- Access to dealers from across the whole country
- Best possible pricing as dealers underbid each other
- Access to manufacturers' nationwide stock
- New cars all built to your personal specification
- Quicker factory orders
- Once the best price is agreed we put you in direct contact with the winning dealer
- Only when you are 100% satisfied do we collect our pre-authorised fee
We know cars and the car industry
In the unlikely event that you encounter problems, please contact us as we have influence and a wealth of expertise. We can often help out should a dispute arise, but as all our dealers are approved, we hardly ever have to.
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Save thousands… automatically
- INDEPENDENT. We don’t take commission from any dealer.
- RELIABLE. We have sold cars on the web for over 5 years.
- LARGE NETWORK. Over 1,300 approved dealers who meet our exacting standards.
- SAFE & SECURE. The Auto eBid customer fee is only charged at the end of a successful auction.
- GREAT SERVICE. Car buyers praise our customer service as much as our massive savings.




