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FORD - background & news
Ford Environmental Protection Credentials
The significant news concerning Ford is that it has committed to reducing the amount of waste it sends to landfill by 70% over a five-year period up to 2016, as well as cutting water use by 30% in the same period. By 2016, then, each car built should contribute just 1.5kg of landfill waste rather than the 5kg in 2011. Considering that the US manufacturer builds over well over 1 million vehicles a year, Ford estimates that 1.3 billion litres of water will be saved each year.
Fordís Dagenham plant in the UK is not only ISO 14001 certified, but also recycles 85% of annual waste, with the remainder going into landfills. Dagenham is also 100% wind-powered.
Ford recently commenced selling EcoBoost-engined models, including an ultra-clean three-cylinder petrol engine with the potential for considerable performance with very low emissions. The company also makes a range of hybrid vehicles for the US market and a Ford Focus Electric will be launched in 2013.
The worldís fourth largest automaker, Ford Motor Company was founded by Henry Ford in Dearborn, Michigan, a suburb of Detroit on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also own Volvo Cars of Sweden, Aston Martin of England alongside a small stake in Mazda of Japan.
Henry Fordís genius was to recognise that mass production of simple, reliable cars could make motoring affordable for almost everyone.
Inspired by this knowledge, Ford invented the moving assembly line in production which effectively changed society forever.
The Ford Model-T was the first such volume produced car. It can be said that Ford has made more than a little contribution to the way America lives and travels today.
The company introduced methods for large-scale manufacturing of cars and consequently large-scale management of an industrial workforce.
It did this by using elaborately engineered manufacturing sequences typified by moving assembly lines. By 1914, the method became well-known everywhere as Fordism.
Indeed, Ford's impact has been immense and there are not many places in the world where the Ford name is not known. It produces most of its vehicles for UK and European customers in different European countries.
In 2007 though, despite its reach and reputation, Ford fell from second to third position in the top carmakerís list in States, behind General Motors and Toyota.
And based on 2007 world sales, the company slipped to fourth-position globally behind Volkswagen.
However, in 2009, the company has become the second largest automaker in Europe, with large markets in the UK and Germany.
Ford has always been very active in the motor sport, particularly in World Rally Championship in which it has participated from the tournamentís start.
It took the 1979 manufacturers' title with the very efficiency Ford Escort RS1800. It has also won accolades in the world of endurance racing with the GT40 winning the prestigious 24 Hours of Le Mans four times in the 1960s. The GT40 is the only American car to ever win overall at Le Mans.
Today, Ford is trying to reduce its costs and to find new methods of production to keep the company flag flying high, a symbol of hope for the present American economy.
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