ALL NEWS > SAAB > 9-5 > 28th August 2009 - New Saab 9-5 saloon - Scandinavian design purity with advanced technology
The new Saab 9-5 saloon, the new distinctive flagship of the company, is expected to signal the arrival of the dawn of a new era for the Saab brand.
Its maker believes it will bring a fresh, alternative choice to the premium saloon segment when it goes on sale in 2010.
With styling inspired by the award-winning Aero X concept car and a muscular, low-slung stance, the new Saab 9-5 saloon heralds the introduction of a bold and expressive design language.
The array of high-tech features on offer in the new Saab 9-5 saloon includes an aircraft-inspired head-up information display (HUD); adaptive headlights (Bi-Xenon Smart Beam); adaptive cruise control; Saab DriveSense adaptive chassis with real-time damping control; keyless entry and starting; dual-zone climate control; dynamic parking assistance, and Saab XWD with eLSD: the industry-leading all-wheel-drive system.
The all-turbo powertrain line-up is the broadest ever offered by Saab, carrying forward Saab’s rightsizing engine strategy focusing on responsible performance through the development of highly efficient four cylinder turbo engines.
There is a choice of three fuels – petrol, diesel and E85 bioethanol – and with diesel power, the new 9-5 offers CO2 emissions as low as 139 g/km.
Jan-Åke Jonsson, Saab Automobile’s managing director, said: “This car is the start of a new era for our brand.
“We have created an advanced and very distinctive product by leveraging the power of our roots in key areas, such as progressive Scandinavian design, sporty driving and responsible performance. The new 9-5 delivers in all these respects, as will every future product from Saab.”
Simon Padian, Saab brand design chief, said: “Forward-looking design that doesn’t ignore where it’s coming from’, sums up the visual appeal of the all-new Saab 9-5 saloon. We are giving a fresh, very modern expression to some of our classic brand design cues.
"We have visual themes found in our recent concept cars, such as the Aero X, which are inspired by Scandinavian design and our brand’s aircraft heritage.”
The face of the new 9-5 is defined by a deep grille flanked with curving, ice-block headlamp units. The entire glasshouse is presented as a ‘wraparound’ mono graphic: the disguised windshield and side pillars giving the cabin Saab’s signature cockpit look.
In this interplay of proportions, the windshield and roof are reminiscent of the classic 900 model.
Viewed from any angle, the all-new Saab 9-5 cuts a strong and powerful stance.
The ‘organic sculpture’ of the low-slung body blends clean, uncluttered lines with natural, curvaceous shapes. Brand design cues are evident in the ‘hockey stick’ belt-line, the strong rear C-pillars and the fuselage-smooth surfacing of the bodywork.
The large Saab logo embossed in the centre of the grille characterises the assertive, self-confident design language.
The car’s dynamic character is emphasized by a falling roof-line that culminates in sweeping rear pillars that buttress a slightly recessed rear screen. Bumpers that are subtly flared to blend into the wheels convey latent energy. Below that smooth, flat rear deck, a full-width, ice-block rear light bar wraps into signature lighting.
The new 9-5’s overall proportions stretch the traditional three-box saloon silhouette, while avoiding the fastback cliché of a four-door coupe look.
Defined and equipped by Saab as its top-of-the-line contender in the premium saloon segment, the all-new 9-5 is the most technically advanced car ever produced by the company. It will be built at Saab’s home plant in Trollhattan, where it has been engineered.
The new Saab 9-5 saloon makes its public debut at the 2009 Frankfurt International Motor Show.
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