Mercedes-Benz achieves highest monthly unit sales in the company's history
Mercedes-Benz delivered 198,921 cars to customers in March, more than ever before in one month. Unit sales in the first quarter also reached a new high of 483,487 vehicles for the Stuttgart based company.
Sales in Europe totalled 97,748 units in March, of which 28,316 vehicles were delivered to customers in Germany. In the first quarter, Mercedes-Benz achieved double-digit growth in Great Britain, Italy, Spain, Belgium, Austria, Sweden and Portugal.
The three-pointed star also achieved growth in unit sales of 21.9% for its compact cars compared with the prior-year month: in March, 66,930 customers took delivery of their new A or B-Class, CLA, CLA Shooting Brake or GLA, a new record. More than 150,000 compact cars were sold in the first quarter.
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Buying a car online has never been so popular, with nearly twice as many motorists now confident in buying a car through car dealer websites compared to three years ago.
Research conducted by Buy A Car revealed that consumers are now happy to buy a new car online, with 31.3% stating they would shop online for a new vehicle without seeing it first.
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Unit sales of C-Class Saloon and Estate surpassed 40,000 units in March. The C-Class is being strengthened with the new C-Class Cabriolet, which debuted at the Geneva Motor Show and is the new entry model into the cabriolet world of Mercedes-Benz.
Demand for the E-Class Saloon and Estate remained high shortly before the model change. In March, the E-Class Saloon and Estate were among the best-selling models of Mercedes-Benz. The new E-Class Saloon will be in the dealerships showrooms as of April 9.
The S-Class maintained its position as the world's best-selling luxury saloon also in the first quarter of this year.
The SUVs continue to contribute to the growth of Mercedes-Benz. In March, 62,595 customers worldwide received their new SUV, more than ever before. Growth in March was particularly strong in China, the USA, Germany and Great Britain. The SUV family will be expanded with the new GLC Coupe, which recently had its world premiere at the New York International Auto Show.