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Is FordPass the 'iTunes for car drivers'?
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Ford drivers will be able to get their hands on a whole suite of programmes exploring new technology later this year, with one of the more exciting features being FordPass.
The car manufacturer claims that FordPass is iTunes for car drivers, a free platform which will be launched in the U.S. in April that gives owners access to a range of services.
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Users will be able to find parking spaces thanks to new software, solve mobility problems with FordGuides, a system that is home to assistants who will be available for live chats.
FordPass will also allow owners to remotely control some car functions through Ford's SYNC Connect infotainment system. These functions include remote start, lock and unlock, fuel, oil levels and battery charge, tire pressure readings, and locating the vehicle.
Owners will be able to connect with their preferred dealer to schedule maintenance and service appointments or to review their Ford Credit vehicle finance account details.
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Ford has also launched a pilot scheme aimed at families, neighbours and work groups, that allows groups of between three to six people to club together in order to lease a Ford car. The costs are dependent on how much each user needs the car.
Ford president and CEO, Mark Fields, said: "Ford always has been motivated to make people's lives better. We did it when we put the world on wheels a century ago and we do it now through our strong lineup of cars, SUVs, trucks and electrified vehicles.
"Today, we take our commitment one step further with the introduction of FordPass - an all-new platform that may be our most revolutionary yet.
FordPass is part of Ford Smart Mobility, the plan to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.
"As we've studied the mobility challenges people face, we designed FordPass to help provide services that make consumers lives easier," said Fields.
"FordPass is really about listening to people's needs and developing ways to help them move better.
The new software will feature four elements designed to benefit members including the marketplace which includes mobility services, appreciation, where members are recognised for their loyalty, and FordHubs, where consumers can experience Ford's latest innovations.
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FordPass capability is activated through smartphones, and will launch in Europe later this year.
