Alfa Romeo background and Alfa Romeo deals news

Alfa Romeo sold 22,514 cars last year, making it the 29th most popular manufacturer in the UK. Their best-selling model is the Giulietta, with over 1,438 cars registered. The Giulietta Exclusive Jtdm-2 is a trim in high demand from Alfa Romeo buyers in 2016.

The name Alfa Romeo is derived from A.L.F.A., which comes from ‘Anonima Lombarda Fabricca Automobili’ with the second part attributed to Neapolitan entrepreneur Nicola Romeo who ran the company after a takeover in August 1915.

The charismatic Italian brand, which belongs to the Fiat Group, has built its reputation in motor sport. In fact, it is safe to say that it Alfa Romeo has always been involved with motor racing. In the 1920s and 30s Alfa Romeo scored wins at many of the most famous and prestigious races and motoring events such as Targa Florio, Mille Miglia and Le Mans. Great success continued with Formula One, Prototypes, Touring and Fast Touring.

An Alfa Romeo is known to be a car that marries modern look with vintage styling in a subtle, elegant look. It can be argued that the brand has lost some of its sheen but it is still makes cars out of the ordinary.

Past environmental efforts have included the introduction of high performance common rail diesel engines to sporting models that were once the sole preserve of petrol engines.
Fuel-saving stop/start technology is also available on Alfa Romeo models, and although the company eschews hybrid or electric powerplants, the 4C sportscar again evidences their lightweight/downsizing philosophy, using a small 1.7-litre turbocharged engine and carbon-fibre chassis architecture.

Driving an Alfa Romeo with its iconic badge gets people the glances which are usually reserved for superstars – you know you are riding a popular wave when you ride a car this well known.