Land Rover background and Land Rover deals news

Land Rover is a 4x4, SUV and all-terrain vehicle manufacturer, based in Solihull, West Midlands, England. They sold 235,223 cars last year, making it the 13th best-selling manufacturer in the UK.

Originally the term Land Rover referred to one specific vehicle, a pioneering civilian all-terrain utility vehicle launched on 30 April 1948, but was later used as a brand for several distinct models, all capable of four-wheel drive. Land Rover is considered as a British icon in the motoring scene. It is one of the longest surviving four-wheel drive brands, coming in a close second to Jeep. Land Rover was originally just one crude vehicle - an all-terrain, utility machine, styled after a military vehicle, but aimed at post-war civilian use. The first Land Rover was designed in 1948 in the United Kingdom by Maurice Wilks, chief designer at the British car company Rover on his farm in Newborough, Anglesey.

The Land Rover brand developed its range of four-wheel drive under a succession of owners, including BMW. Land Rover’s vehicles are well known for having a reputation for longevity and reliability in the toughest conditions. Land Rover once advertised that 75 per cent of all vehicles ever built are still in use. The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green. Fast forward to 2016 and Land Rover has modernised its range with lots of colours, trims and options to choose from. Land Rover’s flagship model is the Range Rover, a very impressive and luxurious SUV. There are over 20,605 Range Rovers registered on UK roads.