Subaru background and Subaru deals news

Subaru is the automobile manufacturing division of Japanese conglomerate Fuji Heavy Industries Co. It is best known for conventional looking saloons and estates with 4WD drivetrains. Known internationally for the use of boxer engines in most of its vehicles, the company also offers many turbocharged versions of their passenger cars, such as the Impreza WRX. The large star in the Subaru logo represents Fuji Heavy Industries with the five smaller stars representing the current five companies united under the FHI group. As a result, Subaru brand is not named after its founder, but after a solar arrangement. Nakajima Aircraft was one of the founding firms that formed the Subaru car division with Toyota another shareholder with a 16% stake.

Subaru is well-represented in motor sport. Modified versions of the Subaru Impreza WRX and WRX STi have been successfully competing in rallying. Subaru took the manufacturers' title three years in a row from 1995 to 1997. Subaru's World Rally Championship cars are prepared by Prodrive, the British motor sport team. In 1986, Subaru was one of the only manufacturers combining 4WD and turbo-chargers. Subaru is hoping to boost its global sales in 2016 by improving the build quality of its models and the image of the brand worldwide. Last year there were 32,316 Subaru’s sold in the UK, with the Impreza being their most popular model.

It’s a little known fact that Subaru’s plant in Indiana was the first automotive manufacturing operation in North America to receive ISO 14001 certification, and also to achieve ISO 14001 and ISO 50001 (Energy Management) together. Furthermore, the Indiana plant was recognized in 2012 for its zero landfill manufacturing process, achieved by reducing, reusing or recycling 99.9% of waste generated. Subaru is a relatively low-volume manufacturer compared to rivals. Waste materials such as paint sludge are currently recycled, whilst easier identification of materials and the use of materials that are inherently recyclable will continue this trend. By 2010, Subaru achieved a 30% decrease in VOC emissions on the production line from 2000. Despite a reputation for sports and off-road vehicles, carbon dioxide emissions have also come down across Subaru’s range, and the new XV SUV range starts from 146g/km CO2.