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Audi background and Audi deals news

Audi sold 378,076 cars last year, making it the 5th best-selling manufacturer in this country. Their most popular model is the A3, with over 44,919 cars registered on UK roads. 2016 should be a great year for Audi sales, especially with the Q2 crossover being launched at Geneva Motor Show.

The first car we can consider as an Audi was produced in 1901 in Zwickau, Germany by August Horch. The name Audi is based on a Latin translation of the surname of the founder August Horch, itself the German word for ‘listen’.

Horch left the company in 1920 after which majority of shares in Audiwerke AG was bought by Jørgen Rasmussen, the owner of DKW in August 1928.
The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.

Audi's corporate tagline is Vorsprung durch Technik, meaning "Advantage through Technology".

The first modern Audi, the 100, made its arrival in 1968, followed in 1972 by the 80. It was the beginning of the extension of the brand but no one could then tell how successful the brand would become.

Through the years, Audi has always tried building an image of quality and integrity and its sales have continued to rise. The brands many models continue to grow in popularity and in numbers.
It is considered one of the most profitable and dynamic carmakers in the world.

Audi’s cars are also considered to be stylish, dynamic, and ever-changing with time.

It has a vast range, from the A3 for those expecting elegance and discretion, to the A4 and A6 for those wishing to travel in high level comfort and security, to the R8, which offers sheer driving pleasure. Audi’s clients are people looking for style and elegance, comfort and muscle, but without undue aggressiveness.

Audi currently make some of the most efficient diesel vehicles on the market, and their extensive use of aluminium is key to keeping weight down and economy up. Audi are keen to emphasise their commitment to environmental efficiency by applying race technology to their road cars.

Audi have cut solvent emissions on the production line by two thirds with the help of modern cleaning facilities and water-soluble paints. 95% of their waste is recycled, too, and impressively any metals processing is done on a closed cycle.