Audi background and Audi deals news


Audi is considered by many car enthusiasts as one of the most stylish and dynamic car manufacturers, with vehicle models continuously changing with time.

Founded in 1909 by August Horch, Audi, then named Audiwerke AG Zwickau til 1910, has always had integrity and quality structuring its identity---making it one of the most profitable in the world. In 2016 alone, the carmaker sold over 378,000 vehicles to become the 5th best-selling car brand in the UK.

More than 100 years since the first Audi car was made by Horch, Audi's fleet has expanded and continue to grow as its popularity continued to spread even to the relatively young e-vehicle market.

Audi, which is the Latin translation of Horch (German word for listen), is known for its elegance and discretion, as well as high-class design, security and comfort.

Every Audi is basically a well-balanced machine that offers maximum comfort and power but without the raw aggressive muscle found in its contemporaries. Thus, the tagline Vorsprung durch Technik, meaning "Advantage through Technology".  

The Audi emblem, which is four rings joined together, symbolizes the amalgamation of Audi with DKW, Horch and Wanderer.

The first car to be considered as a modern Audi is the 100, which was launched in 1968. It was followed by the 80 in 1972, which kicked off the expansion of the brand. 

Audi, also known, for its efficient diesel vehicle models, and the extensive use of aluminium in many of its vehicle models to keep the weight down and increase fuel economy.  

The fuel-efficient design of its vehicles, which was copied from racing technology, is Audi way of emphasizing its commitment to the environment. 

In fact, Audi even integrated its environmental compliance standard to its production line by cutting solvent emissions by two thirds. This was done by using modern cleaning technologies and water-soluble paints. Also, as high as 95 percent of waste from the production line is recycled. 


The A1 can be categorised in trim levels: the Base with the 1.0 litre Turbo fuel stratified injection £22040, S lineSportTechnikTechnologyVorsprung 

The A1 series is known for its sport back, a robust and masculine looking car that is great for an urban lifestyle, and the city carver with a crossover look. 


To date, its most popular car model is the A3 with almost 50,000 units sold in the UK. The key option with this improved model is the clever 'Virtual Cockpit' system replacing the conventional instrument dials with an eye-catching 12.3-inch TFT display. But of course, there's much else to select from. 

Inside the cabin, the sophisticated and now MMI infotainment system in the S3 is well worth taking the time to master to fully take advantage of its benefits.  

A3 offers three styles, namely CabrioletSaloon and Sportback


The A4 represents the core of the brand – after four years in the making, Audi has made the successful midsize model which gives more sophistication to its looks thanks to the sportier design highlights. Its exterior is integrated into the brand’s new design language; the large MMI touch display offers the kind of operating experience customers will be familiar with from their smartphone. 

With the A4, you get four trim levels - 'SE', 'Sport''S line''Black Edition' and Technik. And there's a choice of three transmission options, a six-speed manual gearbox, plus two auto set-ups, a seven-speed dual-clutch S tronic and an older-tech eight-speed tiptronic 


The Audi A5 offers an entirely new experience in different forms---starting with the sporty, elegant driving pleasure in the Audi A5 Sportback and Audi A5 Coupé, an emotive tour in the Audi A5 Cabriolet or a dynamic, high-speed experience in one of the Audi S5 models. 


The eighth-generation Audi A6 presents the brand like it has never been before – with consistent digitalisation, increased comfort, more sportiness and a technically elegant design. Designing innovations with foresight. Realising digitisation. With a forward-looking operating concept, extensive networking and a wide range of driver assistance systems. For more safety. More comfort. And for new standards in the luxury class.


Packed with innovatively driven variant Audi A7 Sportback is the ambassador of a revolutionary design language.  

Audi A7 Sportback 55 TFSI e quattro with its combination of combustion engine and electric motor. Meanwhile, the Audi S7 Sportback TDI impresses with its sportiness.


A key upgrade in the A8 is the automated driving technology that Audi has built-in. The Audi AI traffic jam pilot takes charge of driving in slow-moving traffic at up to 37mph on major roads where a physical barrier separates the two carriageways. 

Additionally, the Audi AI remote parking pilot and the Audi AI remote garage pilot autonomously steer the A8 into and out of a parking space or a garage, while the manoeuvre is monitored by the driver


Embracing a new kind of mobility, the Q2 is an SUV that comes with six-engines---three petrol, three diesel. It offers a six-gear manual gearbox or an S Tronic dual-clutch with seven gears. And four of the units are available with permanent dour wheel drive.  


Audi Q3 is highly coveted for its flair of a coupé with the functionality of an SUV. Its models runs from 'Sport' to 'S line Edition' and on to 'Black Edition'. 

On request, the characteristics of the vehicle can be varied according to the preference using the “Audi drive select” driving dynamics system which offers six profiles---from comfortable to efficient to sporty.


The all-wheel drive quattro with ultra technology. For all four-cylinder engines with permanent all-wheel drive, quattro ensures that your Q5 remains efficient, dynamic, and safe without compromising traction. If quattro is not required, all-wheel can be disabled, helping the driver save on fuel. 

The newly developed 3.0-litre V6 TFSI engine delivers 260 kw (354 hp) and catapults the Audi SQ5 TFSI from 0 to 100 km/h in 5.4 seconds with a striking engine sound. 


For the ultimate  Q7 experiencemost customers choose one of the efficient turbocharged 3.0-litre TDI units, these developing either 218 or 272PS. 

The alternative is an etron plug-in hybrid version that mates an electric motor with a petrol TFSI V6. 

An SUV designed for a family, the heart of the Audi SQ7 is a 4.0 litre TDI engine. The V8 biturbo delivers 320 kW (435HP) generates a maximum torque of 900 Nm, and accelerates the AUDI SQ7 TDI from 0 to 100 km/h in 4.8s. The max speed is limited to 250 km/ h. 


Merging the elegance of a four-door luxury coupé and the versatility of an SUV, the Q8 is the flagship of Audi's Q series that presents a new look to the lineup with its Singleframe in octagonal design.  

The ultimate luxury package for an SUV, the Q8 has 335 horses under the bonnet, generating 359 lb-ft of torque. All this enables it to accelerate to 5.6 seconds from 0-60 mph. 

Audi TT 

The TT is Audi's powerhouse compact sports car.  

For the TT Coupé, the basic version features the driver-oriented Audi virtual cockpit and features multifunction steering wheel plus, with which the infotainment and voice control system can be controlled entirely using the steering wheel.  

Meanwhile, the TTS Coupé is an eye-catcher on the streets with its visual design language and strong acceleration. 

The TTS Roadster is a two-seater that affords you non-stop long drives with its 280 litre boost capacity.  


The e-tron is the first fully electronic vehicle of Audi. Empowered by two engines that enable it to accelerate from zero to 100km/h, the SUV that might be mistaken as a sports car for its performance.  

The standard mobile charging system can be used with either 230 volt household outlet or a 400 volt three-phase outlet. The optional charging system can double power to 22 kW. The e-tron ensures maximum energy efficiency thanks to its smart system which, among other useful features, can automatically charge when it detects energy cost is low.   


Audi's ultimate race car, standard, the R8 comes with an all-LED headlight pack, but laser spots can be optioned onto the R8.  

R8 customers can choose from three exterior packages depending on the engine variant; these packages add various highlights to the front splitter, the side trims and the diffuser.