New Cars for 2011
The next-generation new Ford Focus made its worldwide debut today at the North American International Auto Show (NAIAS) in Detroit.
Both the four-door saloon and five-door hatchback body styles of the new Ford Focus are previewed prior to their production start for Europe and North America late in 2010 and market launch early in 2011.
The new Ford Focus will be nearly identical in all markets, with 80 per cent parts commonality around the world.
Alan Mulally, Ford’s president and CEO, said: “The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company.
“The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations,” he added.
Production of the next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, with individual market launches starting early in 2011. Initial production will be concentrated at the Saarlouis (Germany), Michigan (United States) and Chongqing (China) Assembly Plants.
The new Ford Focus will be one of up to 10 unique models to be built from Ford’s new C-car platform, which is expected to generate total sales in all regions of two million units annually by 2012. The first of these will be the new Ford C-MAX and Ford Grand C-MAX, unveiled at the 2009 Frankfurt Motor Show, for launch in Europe in the second half of 2010.
Derrick Kuzak, Ford’s group vice president of Global Product Development, said: “Global customers increasingly want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles.
"Our next generation of C-cars – led by the exciting new Focus – will clearly show that Ford is ready to meet that challenge.”
The new Ford Focus will go on sale in the UK in the first quarter of 2011.
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